Bradford lives up to Emerging Destination accolade

Wednesday, 14 November 2018 07:00

A new report into tourism in the Bradford district shows that it is living up to the ‘Emerging Luxury Destination in Europe Award’ that it received from The Luxury Travel Guide earlier this year.

According to the Cambridge Report the volume of overnight trips made by overseas visitors rose by 10 per cent compared to 2016.

The report shows that around £134 million was spent by overnight visitors on trips to Bradford in 2017 which is an increase of 3 per cent.

The study also revealed that around 11.8 million tourist day trips were made to the Bradford district in 2017, this is a rise of 2 per cent compared to 2016 and has also identified a 5 per cent increase in the amount spent by day trippers.

The tourist industry in the Bradford district is now worth around £680.6 million a 4 per cent increase from £656 million in 2016 and employs over 1000 more people than it did in 2016 with around 14,531 jobs, an increase of 7 per cent, supported by the tourism industry in 2017.

Coun Sarah Ferriby, Bradford Council’s Executive Member for Healthy People and Places, said: “These figures show tourism is continuing to thrive in our district. We are seeing more and more UK and overseas visitors coming to the district to spend their time and money.

“We have so much to offer visitors including fantastic events like Bingley Music Live, the award winning Bradford Literature Festival, the Bradford Festival and Illuminate. Our amazing Sparkling Bradford Christmas campaign has lots of festive fun for people enjoy in the run up to the big day. Also who can forget the stunning spectacles put on for when the Tour de Yorkshire comes to the district?”

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