WYFRS Re-Launch Cherished Campaign

Thursday, 3 November 2016 09:37

West Yorkshire Fire and Rescue Service (WYFRS) is re-launching its winter safety campaign, called Cherished.

The campaign, which ran for the first time last year, was prompted by a spike in fire-related deaths involving older people across West Yorkshire.

Fortunately this spike has not continued into this year, however, WYFRS still want the communities of West Yorkshire to join with them in cherishing older people this winter.

Whilst many proudly live independent lives, being older can make you more vulnerable to certain fire risks.

Each year firefighters have attended over 200 accidental fires in homes of older people, this equates to around a fifth of all accidental fires in the home each year. The top causes of accidental fires in older people’s homes are – cooking, smoking and electrical. Smoking related fires are by far the biggest killer of older people in the home. Around three quarters of older people who have had a fire in the home lived alone and over the last five years more than half of the fatalities following accidental dwelling fires involved older people.

Area Manager for Fire Safety Chris Kirby said: “The Cherished Campaign is all about giving support to those who need it most, especially at this time of year."

“Many people over the age of 65 are very active and healthy. However, as more people are getting to this time of their lives, many will benefit from some simple support and so we are encouraging you to speak with or visit elderly relatives, friends and neighbours who may need your help at this time of the year.”

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