The University of Bradford has agreed to be the new shirt sponsor of Bradford Park Avenue AFC.
The move sees the university joining the club as shirt sponsor in a two year in-kind deal starting in the 2019-2020 season.
The partnership will see the two organisations link closely in a number of areas. Training and playing facilities will be shared, and intern and learning programmes will see physiotherapy, sport performance, analytics, and media students gain experience with the club.
Mark Garratt, Director of External Affairs at the University of Bradford, said: "We are pleased to be sponsoring Bradford (Park Avenue) and are committed to working together to create fantastic opportunities for both our staff and students. It is also our hope that through activities like this, we can make a real difference and see increased opportunities for young people in the region."
Damian Irvine, CEO of Bradford (Park Avenue), said: "This is significant step forward for our football club in many ways. The University of Bradford is doing tremendous work for our city both locally and internationally. With this partnership we can encourage and provide aspiration and ambition for our local youth, who may not otherwise have considered a relationship with a University as being remotely obtainable.
"We will work together on the training pitch with mutual benefit, and off the pitch we want to provide students who choose Bradford as their home during their education with a football club they can be a huge part of during their studies and hopefully for life."
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