‘Take Notice’ nature campaign across Leeds

Wednesday, 10 October 2018 07:00

Grow Wild, Kew Gardens’ national outreach programme, is launching a campaign across Leeds to encourage the city’s residents to take notice of natural wildlife around them, with the aim of improving health and wellbeing.

The ‘Take Notice’ campaign, which launches on World Mental Health Day (10 October), will centre around a number of images of plant life and fungi which have sprouted naturally in different urban areas in Leeds.

The images, taken in various public locations in Leeds including Great George Street, will be displayed from 10 October across a wide range of media throughout the city including billboards, digital screens and on social media.

The project, which is the first wellbeing campaign of this kind in the UK, is Grow Wild’s latest move to encourage people across the country to engage with UK native plants and fungi, which organisers claim can “help improve wellbeing and resilience within local communities”.

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