Ground-breaking Leeds recycling scheme expands to Scotland and Wales

Friday, 10 May 2019 16:00

Leeds By Example, the UK’s biggest collaborative drive to boost recycling of some of the most common food and drink packaging consumed ‘on-the-go’, has inspired cities in Scotland and Wales to launch their own campaigns.

Set up to help address the UK’s extremely low on-the-go recycling rates, the groundbreaking six-month trial in Leeds has doubled the number of people recycling plastic, cans and coffee cups and has recycled 600,000 cups in less than six months.

Environmental charity Hubbub announced the model will be rolled out in Swansea and Edinburgh later this year, and will also continue for a further six months in Leeds city centre.

Gavin Ellis, co-founder and director, Hubbub said: “When it comes to recycling the packaging we all use, too often the onus is on local authorities to tackle this issue alone. The success of Leeds By Example shows what can be achieved when partners work together to share expertise, grab public attention and change behaviour. Lack of infrastructure and unclear messaging is a major barrier to recycling in the UK, and results from our trial have shown the importance of new recycling bins supported by a clear, concise call to action.

“We’re thrilled with the campaign’s success so far and it’s the start of a wider ambition – to create a legacy for Leeds and a tried and tested replicable model for other cities to follow. We’re already looking forward to rolling out the campaign to Edinburgh and Swansea in September and we encourage other cities to get in touch about the possibility of launching in their area in 2020.”

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