Shoppers outside the Broadway shopping centre today, 5 October, will see the launch of a new campaign to tackle the problem of chewing gum on pavements and roads.
Bradford Council is aligning with a national campaign organised by the Chewing Gum Action Group to change behaviour and make people think twice before dropping their gum on the floor.
Since mid-July, eight private enforcement officers have been patrolling the streets of Bradford and issuing Fixed Penalty Notices to people who drop litter, urinate and spit, as well as Dog Control Order offences.
They have already fined people for discarding gum and the new campaign aims to explain that discarded chewing gum is litter.
Following the city centre launch, the campaign will be rolled out to Shipley and the rest of the district.

Hillingdon Council Faces £45m Budget Shortfall Despite Government Support
Michael Rosen Delights 1,000 Manchester Pupils at Poetry Party
Second Man Charged with Murder of Raheim Jackson in Leeds
Five Men Guilty of Bradford Murder Plot as Police PCSO Convicted
Major £950 Million Feltham Regeneration Plans Move Forward
Morley Town Centre Set for £1.1 Million Transformation
Bradford Council Pushes for Through-Line Railway Station
Bradford Youth Justice Service Rated 'Inadequate' After Inspectors Uncover Serious Failings
Man Charged After Islington Shopping Centre Stabbing as Police Hunt Gunman
Two More Arrested in £1 Million University of Greater Manchester Fraud Investigation
Bradford Florist Burgled Just Weeks After New Owner Takes Over
Bradford Woman Jailed for 10 Years Over Fatal 143mph Lamborghini Crash
Alim OnAir
Legal Show
The Golden Era
Remix Saturdays