Shoppers outside the Broadway shopping centre today, 5 October, will see the launch of a new campaign to tackle the problem of chewing gum on pavements and roads.
Bradford Council is aligning with a national campaign organised by the Chewing Gum Action Group to change behaviour and make people think twice before dropping their gum on the floor.
Since mid-July, eight private enforcement officers have been patrolling the streets of Bradford and issuing Fixed Penalty Notices to people who drop litter, urinate and spit, as well as Dog Control Order offences.
They have already fined people for discarding gum and the new campaign aims to explain that discarded chewing gum is litter.
Following the city centre launch, the campaign will be rolled out to Shipley and the rest of the district.
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