Ambulance service launches awareness campaign

Tuesday, 3 April 2018 07:00

Yorkshire Ambulance Service NHS Trust (YAS) has launched a Right Response First Time campaign to highlight the different ways in which they respond to 999 calls.

YAS said in 2017, only 67% of their patients who called 999 required hospital admission. The service added that when it is safe and appropriate to do so, paramedics can deal with less serious calls at the scene (see, treat and refer) or over the phone (hear and treat) by a team of experts.

The campaign is to highlight that under a new system, call handlers in 999 Emergency Operations Centres can ask additional questions that can very quickly identify those patients who will be the highest priority, this allowing an ambulance to be dispatched without delay.

For other types of call, ambulance staff are given additional time to assess the needs of the patient more fully so that the right response can be sent first time. YAS claims this has resulted in a more efficient tasking of ambulance resources.

Stephen Segasby, Deputy Director of Operations for Yorkshire Ambulance Service, said: “Ambulance services have evolved considerably in recent years and are no longer about taking all patients to a hospital emergency department.

“We are focused on providing high quality treatment for our patients wherever they may be; this could be over the phone or in person. We have a range of clinicians with a variety of skills who help us to ensure that our patients receive the right care with the right resource in the right place at the right time.

“Yes, when a patient is seriously ill or in a life-threatening condition they will be taken to the nearest emergency department or trauma unit. But for patients with less urgent needs, the focus is shifting away from acute hospitals. We are delivering more treatment in the home and community settings, providing clinical advice over the phone and working alongside other health and social care partners to offer more integrated care.”

More from Local and National News

Leeds Man Jailed for 12 Years After Horrific Campaign of Domestic Abuse

A Leeds woman has bravely spoken out in court after suffering extreme physical and psychological abuse from Nathan Russell, who has now been jailed for 12 years.
MK’s Most Popular Library Expands with Flexible Spaces for All

Milton Keynes Central Library is undergoing major updates: more public computers, flexible book storage, a dedicated study area and larger children’s zone make it more adaptable and inclusive.
West Yorkshire Police Officer Charged with Sexual Assault

A 43-year-old West Yorkshire Police officer has been charged with three counts of sexual assault relating to incidents in York city centre.
Millions of Tenants Protected Under New Awaab’s Law Reforms

From 27 October, new housing safety rules known as Awaab’s Law come into force — compelling social landlords to fix emergency hazards within 24 hours and protect millions of tenants from dangerous conditions like black mould.
Bradford Expands ‘New York’ Style Housing First Approach to Tackle Homelessness

Bradford Council is expanding its successful Housing First programme — inspired by New York and proven in Finland — to offer ten more places, helping more people with complex needs move from homelessness into stable, supported housing.
Kensington Palace Marks 150th Birthday of Punjabi Princess and Suffragette Sophia Duleep Singh

A major new exhibition, The Last Princesses of Punjab, will open at Kensington Palace on 26 March 2026 to celebrate the 150th birthday of Princess Sophia Duleep Singh — the trailblazing Punjabi royal and suffragette — exploring the lives of the remarkable women who shaped her story.
SENDIVERSE Festival Unites Bradford Through Creativity and Inclusion

A celebration of creativity and belonging, The Leap’s SENDIVERSE Festival brought together over 1,700 people across Bradford for a series of inclusive arts and cultural events designed with and for young people with Special Educational Needs and Disabilities
Appeal After Man Seriously Injured in Burnley Collision

Police are appealing for information after a man in his 20s was seriously injured in a crash on Crown Point Road, Burnley.
Bradford Police Seize 93 Weapons as Knife Crime Falls

A weapons amnesty in Bradford led to 93 knives and weapons being taken off the streets, contributing to a major drop in youth knife crime.
Multibillion Economic Vision for Leeds to Create 100,000 Jobs

Leeds has unveiled a £20 billion economic plan aiming to create 100,000 new jobs and boost key sectors including finance, tech, and health.
Building at Bradford Royal Infirmary Renamed in Honour of Renowned Surgeon

Bradford Royal Infirmary has renamed the Listening for Life Centre after pioneering ear surgeon Professor Chris Raine MBE, who has restored hearing for hundreds across the North of England.
Airedale Nurse Shortlisted for National Neonatal Award

Airedale NHS Foundation Trust nurse Chloe Taylor has been named a finalist for Neonatal Nurse of the Year, recognising her work supporting families through trauma-informed care.

Listener Club

Get more with the Listener Club!

Remix Saturdays

Every Saturday evening we turn to remixes of hit songs to get you in the Saturday night party mood! Every Saturday between 5pm - 8pm
The Golden Era

The golden era of Bollywood celebrated in this weekly show full of classics taking you back in time. Every Sunday between 5pm - 7pm
Alim OnAir

Have you a question about the religious, cultural or tradition aspect of Islam? Then join Hazrat Maulana Fazal Dad in the weekly show every Friday between 8-9pm.
Legal Show

Once a fortnight we dedicate a show to discussing legal issues and family / matrimonial law in particular. Alternate Friday mornings between 9am-11pm.