Glasgow Is The Most Stereotyped City In The UK, Bradford The Most Poorly Rated

    Glasgow is the most stereotyped city in the UK, while Bradford is revealed as the most poorly rated with 76% of Bradford residents stating they would not recommend their home city to others

    Glasgow is the most ‘misjudged’ city in the UK, according to the new Rias City Index. The former European Capital of Culture, and home to 2016 Olympic gold medallists Katherine Grainger and Callum Skinner, is described by non-locals as ‘deprived’ and ‘unsafe’, despite having one of the lowest crime rates of the top 10 populated cities in the UK. And with over half (53%) stating that their city is safer now than it was five years ago, Rias claims data also shows residents in the Scottish city made the fewest theft claims on their home insurance policies.

     

    Bradford, on the other hand, is rated poorly with both residents and outsiders, who believe the city is ‘deprived’ and ‘dirty’. The Rias City Index asked the residents of the 10 populated cities in the UK to rate their own home cities, along with the other nine, to see whether outside perception matches reality – with surprising results.

     

    London is, perhaps unsurprisingly, described as ‘stressful’ by both outsiders and locals alike. Birmingham is described by locals and outsiders as ‘dirty’, whereas Edinburgh scores favourably, with both locals and outsiders describing the city as ‘affluent’.

     

    Top two words used to describe UK cities by non-locals                         Top two words to describe UK cities by locals

     

    City

    Description

    % who described

    City

    Description

    % who described

    Birmingham

    Dirty

    17%

    Birmingham

    Dirty

    29%

    Deprived

    15%

     

    Stressful

    28%

    Bradford

    Deprived

    27%

    Bradford

    Deprived

    58%

    Dirty

    19%

     

    Dirty

    54%

    Bristol

    Affluent

    15%

    Bristol

    Happy

    34%

    Happy

    12%

     

    Relaxed

    27%

    Edinburgh

    Affluent

    30%

    Edinburgh

    Affluent

    48%

    Safe

    21%

     

    Happy

    37%

    Glasgow

    Deprived

    21%

    Glasgow

    Happy

    59%

    Unsafe

    16%

     

    Relaxed

    38%

    Leeds

    Happy

    13%

    Leeds

    Happy

    33%

    Unsafe

    10%

     

    Relaxed

    23%

    Liverpool

    Happy

    23%

    Liverpool

    Happy

    63%

    Deprived

    19%

     

    Relaxed

    43%

    London

    Stressful

    36%

    London

    Stressful

    61%

    Affluent

    34%

     

    Dirty

    36%

    Manchester

    Happy

    17%

    Manchester

    Happy

    32%

    Unsafe

    15%

     

    Stressful

    22%

    Sheffield

    Deprived

    11%

    Sheffield

    Happy

    31%

    Happy

    10%

     

    Relaxed

    27%

     

     

    This misunderstanding of Glasgow is further highlighted when people were asked to rank the cities in order of how safe they are. Glasgow ranked in the top three most unsafe cities for nearly half (45%) of all respondents, which is unreflective of the official statistics released by the Police and Scottish Government, where the number of crimes committed in Glasgow ranks second only to Edinburgh in the whole of the UK.

     

    City

    No. crimes per 10,000 population

    Manchester

    1,681

    Liverpool

    1,377

    Sheffield

    1,338

    Bristol

    1,306

    Bradford

    1,292

    Greater London

    1,159

    Leeds

    1,158

    Birmingham

    951

    Glasgow

    852

    Edinburgh

    731

     

     

     

     

    Glasgow is lauded by its locals, with almost six out of 10 (59%) residents describing it as ‘happy’, and three quarters (74%) saying they would recommend it to others, second only to Edinburgh (77%).

     

    Just over half (51%) of UK residents ranked Bradford in the top three most unsafe cities in the UK, and this view is reflected by a large proportion of the locals – two fifths (39%) believe their city is more unsafe than others in the UK. Furthermore, three quarters (76%) of Bradford residents would not recommend their home city to others – by far the worst performer in this category, with Birmingham a distant second with 45% of residents agreeing they wouldn’t recommend their city as a place to live. 

     

    London has the highest amount of theft claims registered, at an average cost of £2,855, despite falling outside of the top five crimes committed table.  In both Bradford and Birmingham (second and third to London) the average theft claim cost totals £2,446 and £2,158 respectively.

     

    Adam Clarke, Managing Director at Rias commented “It is clear that Glasgow may have been unfairly misjudged by people who don’t live there and that stereotypes people hold about different cities may not be accurate.” 

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