Shahrukh Khan's Raees voice has not only left the audience berserk but has also grabbed the attention of campaigners.
It is usually seen that the audience takes away dialogues, hook steps or the kinetics of a character from a film, however in the case of Raees, it is the voice that has drawn an instant connect with the audience. So much, so that the poignant voice has been in demand for campaigns facilitating proliferation. The most recent being the government initiatives to pursue citizens against drinking and driving on New Year's eve.
The campaign received tremendous attention from the audience leading to its immediate success had Shahrukh Khan get into character once again, this time with the intimidating Raees voice appealing to cine-goers to turn off their mobile phones to enjoy uninterrupted attention in theatres. With the voice having found a lot of resonance amidst the audience, more and more brands are approaching Shahrukh Khan to do a voice over for their visual and audio campaigns a la Raees!
Well, while it has always been SRK's charismatic personality that steals the show, this time it is the voice of Raees that has struck chords with the audience.
King Khan manages to steal the show yet again and how!
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