Career Highlights

Broadcasting & Community

Throughout her career, Usha has used broadcasting to highlight issues affecting Asian communities, including domestic violence, forced marriage, opportunities for young people and women’s empowerment.

She has also supported the development of new broadcasting talent, helping create opportunities for people from diverse backgrounds to gain experience and build careers within radio and media.

Community engagement has remained central to Usha’s approach to broadcasting, ensuring Sunrise Radio continues to inform, entertain and reflect the audiences it serves.

Supporting the Future of Radio

Usha has also been closely involved in the development of digital radio and Small Scale DAB, helping to create new broadcast opportunities for independent, diverse and community-focused radio services.

This work has formed part of Sunrise Radio’s wider evolution from a traditional local radio service into a growing multi-platform broadcaster.

More Than Three Decades of Sunrise Radio

Usha’s leadership has helped Sunrise Radio grow from its Bradford roots into a multi-platform broadcaster reaching audiences across West & North Yorkshire, Manchester, East Lancashire, Milton Keynes and West London, while remaining committed to Asian music, trusted information and community.

Usha continues to play a central role in the development and direction of Sunrise Radio, helping the station evolve while remaining true to the communities and audiences it has served for generations.