About Sunrise Radio

Sunrise Radio (Yorkshire) broadcasts a vibrant mix of contemporary Asian music, news, and community programming. With a legacy of over 35 years, the station has become a trusted voice for South Asian communities, offering not just entertainment but also cultural connection and reliable information. Our programming resonates with listeners of all ages, keeping them engaged, informed, and connected to both their heritage and modern British life.

About Sunrise Radio Gold

Sunrise Radio Gold (DAB+) delivers a classic hits format, celebrating timeless favourites that resonate strongly with loyal listeners. It complements Sunrise Radio’s contemporary programming by offering an alternative sound for audiences who prefer nostalgia and heritage music.

Coverage Areas

Sunrise Radio (Main Station)
FM: 103.2 FM (West Yorkshire), 100.6 FM (Calderdale, Keighley & surrounding areas)
DAB+: Bradford, Leeds, Manchester, East Lancashire (Blackburn, Burnley, Darwen, Nelson, Accrington), Milton Keynes, and Halifax (launching October 2025)

Sunrise Radio Gold (DAB+)
Bradford, Leeds, East Lancashire, and Halifax (from October 2025)

Advertising with Sunrise Radio

Sunrise Radio and Sunrise Radio Gold provide cost‑effective and impactful opportunities for businesses to reach South Asian audiences across the UK. Whether you’re looking for single spots, seasonal packages, or longer‑term campaigns, we have options tailored to suit your budget and goals.

Seasonal packages are also available – please contact us for current offers.

Single Spot Rates

Station	Time Band	Rate (per 30s spot)
Sunrise Radio	07:00 – 23:00	£25.00
Sunrise Radio Gold	07:00 – 23:00	£8.00

Package Rates

Airtime packages are often a more economical way to buy radio advertising. Discounted package deals are available when campaigns are booked on both Sunrise Radio and Sunrise Radio Gold.

General Local Advertising Packages – Sunrise Radio

4 spots per day, evenly rotated between 07:00 – 23:00. Prices relate to 30‑second commercials.

Duration	No. of Spots*	Package Cost
2 days	10	£250
7 days	28	£700
14 days	56	£1,120
21 days	84	£1,260
28 days+	112	£1,680

*Packages apply only with prepayment. Campaign continuity cannot be broken; otherwise, the normal spot rate applies.

Spot Duration Adjustments

Duration	Adjustment
60 seconds	+80%
50 seconds	+65%
40 seconds	+30%
10 seconds	-50%

Commercial Production

• Standard Commercial (30s): £125
• Production Package (5 × 30s commercials): £375 – ideal for annual campaigns or seasonal offers
• Custom Composed Jingle: POA (£199–£1,500)

Our creative team produces engaging commercials in English and major Asian languages, with fully equipped studios and access to extensive music and sound effect libraries.

Sponsorship

Sunrise Radio offers high‑impact sponsorship opportunities, giving your brand a strong presence around our most popular programming.

• Breakfast Sponsorship (Mon–Fri 7am–9am): £1,700 per month or £500 per week
• Drivetime Sponsorship (Mon–Fri 5pm–7pm): £1,700 per month or £500 per week
  Both include 4 sponsor tags per hour.
• Hit of the Hour Sponsorship: £150 per month — one track is played once daily (alternates during the sponsorship month) with a pre‑sponsorship tag.
• Azaan Sponsorship: £1,000 — pre‑sponsorship tag played before the call to prayer (Azaan), 5 times a day for one month.

What is a Sponsorship Tag?

A sponsorship tag is a short credit placed before or during the sponsored segment. A typical format would be:
“In association with [Client Name], [Client Tag Line], [Client Website or Phone Number].”
Tags provide concise, professional recognition for your brand and ensure your business is clearly associated with the programme.

Flexibility: Sponsorship tags can also be adapted to highlight seasonal offers, promotions, or campaign‑specific messages, giving you extra marketing impact throughout the sponsorship period.

Religious Festival Sponsorship

Ramadhan

• Sponsorship of one hour per day during the month of Ramadhan
• Special Islamic programming with 4 sponsorship tags per day
• £1,500

Vaisakhi

Bespoke sponsorship packages available on request to align with celebrations and programming content.

Diwali

-Sponsorship of one hour per day over 15 days - Includes 4 tags within the sponsored hour - £750

-Opportunity to sponsor the Aarti for the 15 days — Sponsored pre-tag - £750

Digital Marketing Additional Value Add-ons

Discounts available if booked with a radio campaign.

• Pre‑Roll Player Audio & Video — from £150
• Web Banners — from £100 for 4 weeks
• Social Media Posts — from £65
• Solus Email Campaigns — from £65
• Online Business Directory — £20 for 1 year