Privacy Policy

This Privacy Policy explains how Sunrise Radio collects, uses, stores and protects personal information when you interact with our websites, apps, services, competitions, forms and other digital platforms.

1. About This Privacy Policy

Bradford City Radio Limited trading as Sunrise Radio (Yorkshire) (“Sunrise Radio”, “we”, “us” or “our”) is committed to respecting and protecting your privacy.

This policy applies to personal information processed through websites, digital services and platforms operated by Sunrise Radio, including www.sunrise.radio and www.sunriseradio.fm, together with our mobile and tablet applications, Listener Club, competitions, online forms, business directory, event listings, music submissions and other Sunrise Radio services.

This policy should be read alongside any additional privacy information, competition rules, terms and conditions or notices provided when we collect personal information for a particular purpose.

2. Who Is Responsible for Your Information?

For the purposes of applicable UK data protection law, the data controller is:

Bradford City Radio Limited
Trading as Sunrise Radio (Yorkshire)
Sunrise House
140 East Parade
Bradford
BD1 5BP

Telephone: 01274 735043
Email: info@sunriseradio.fm

3. Information We May Collect

The information we collect depends on how you interact with Sunrise Radio. It may include:

• Identity information – such as your name, title or date of birth where relevant.
• Contact information – such as your email address, telephone number, postal address or social media contact details.
• Listener Club information – information you provide when joining or communicating with the Sunrise Radio Listener Club.
• Competition information – including entries, answers, contact information and other details required to administer competitions, prize draws or promotions.
• Enquiry and correspondence information – information contained in messages, contact forms, emails, telephone enquiries or other communications with us.
• Business information – details provided by advertisers, suppliers, commercial partners and businesses submitting information to the Sunrise Radio Business Directory.
• Event information – details submitted for inclusion within our event calendar or community listings.
• Music and media submissions – including artist, label, management or promoter details, audio files, download links, photographs, biographies and associated information.
• Technical information – including IP address, browser type, operating system, device type, approximate location, referring website, pages viewed and similar technical information.
• App and digital usage information – information relating to use of our websites, mobile or tablet apps and other digital services.
• Marketing preferences – including whether you have chosen to receive newsletters, offers or other communications from us.
• Commercial and transaction information – where relevant to advertisers, suppliers or customers purchasing services from Sunrise Radio.

We ask that you do not provide unnecessary sensitive or special-category personal information through general forms or correspondence unless it is relevant and appropriate to the reason you are contacting us.

4. How We Collect Information

We may collect personal information when you:

• visit or use one of our websites;
• use a Sunrise Radio mobile or tablet application;
• join the Sunrise Radio Listener Club;
• subscribe to newsletters or marketing communications;
• enter a competition, promotion or prize draw;
• contact us by form, telephone, email, social media or post;
• submit a business directory listing;
• submit an event or community listing;
• submit music, audio, photographs or other content;
• advertise with us or enter into a commercial relationship with us;
• attend or participate in an event, promotion or activity involving Sunrise Radio;
• interact with advertising or digital content on our services; or
• otherwise provide information directly to us.

We may also receive information from third parties where permitted by law, including service providers, commercial partners, competition partners, public sources or organisations with which you have asked us to interact.

5. How We Use Personal Information

We may use personal information to:

• operate and maintain our websites, apps and digital services;
• respond to enquiries, complaints and requests;
• administer the Sunrise Radio Listener Club;
• send newsletters, station information, competitions, offers and other communications where permitted;
• administer competitions, prize draws and promotions and contact winners;
• manage advertising enquiries, contracts and commercial relationships;
• process business directory and event submissions;
• review music, programme, media and other content submissions;
• provide customer, listener and technical support;
• improve our programmes, websites, apps, services and listener experience;
• measure audience interaction and understand how our digital services are used;
• protect the security and integrity of our systems;
• detect or prevent fraud, misuse, abuse or unlawful activity;
• establish, exercise or defend legal rights;
• comply with contractual, regulatory and legal obligations; and
• carry out other purposes which we explain to you when the information is collected.

6. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful reason for processing personal information. Depending on the circumstances, we may rely on:

• Consent – where you have actively agreed to a particular use of your information, such as certain marketing communications or non-essential cookies.
• Contract – where processing is necessary to enter into or perform an agreement with you.
• Legal obligation – where we need to process information to comply with a legal or regulatory requirement.
• Legitimate interests – where processing is necessary for our legitimate business interests or those of a third party and those interests are not overridden by your rights and interests.

Our legitimate interests may include operating a commercial radio station, managing relationships with listeners, advertisers and suppliers, improving our services, maintaining security, promoting our services and protecting our legal and commercial interests.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing carried out lawfully before consent was withdrawn.

7. Marketing & Listener Club Communications

If you join our Listener Club, subscribe to communications or otherwise request updates from us, we may send you station news, competitions, events, offers, promotions and other relevant communications.

Communications may occasionally contain advertising, sponsorship or promotional material from Sunrise Radio or selected commercial partners. We do not provide advertisers with unrestricted access to our Listener Club database merely because their advertisement appears within a Sunrise Radio communication.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within the email or by contacting us. We may retain a limited suppression record to ensure that your preference continues to be respected.

8. Cookies & Similar Technologies

Our websites and digital services may use cookies, pixels, local storage and similar technologies.

These technologies may be used for purposes including:

• keeping our websites and services functioning correctly;
• remembering preferences;
• security and fraud prevention;
• measuring website and app usage;
• analytics and performance monitoring; and
• advertising and campaign measurement where enabled.

Cookies that are strictly necessary for operation of the service may be used without consent where permitted by law.

Where consent is required for analytics, advertising or other non-essential cookies, we will seek that consent through our cookie controls. You can change your preferences through the available cookie settings and/or your browser settings.

9. Advertising & Third-Party Content

Our websites, apps, newsletters and other services may contain advertising, sponsored content or links to third-party websites and services.

Where advertising technology is used, advertisers or advertising service providers may use cookies or similar technologies where legally permitted and, where required, subject to your consent.

Third-party websites and services operate under their own privacy policies and terms. Sunrise Radio is not responsible for the privacy practices, content or security of independent third-party websites simply because we provide a link to them.

10. Who We May Share Information With

We do not sell personal information to advertisers.

We may share personal information where appropriate with trusted organisations that help us operate our business and services, including:

• website, hosting and content-management providers;
• email and newsletter service providers;
• cloud storage, IT and technical support providers;
• analytics and advertising technology providers, where applicable;
• competition, promotional or event partners where necessary to administer a particular activity;
• payment, accounting and financial service providers where relevant;
• professional advisers including accountants, solicitors and insurers;
• regulators, law-enforcement agencies, courts and public authorities where required or permitted by law; and
• a purchaser, investor, successor or adviser in connection with a proposed or actual restructuring, acquisition, sale or transfer of all or part of our business or assets.

Where organisations process personal information on our behalf, we require appropriate contractual and confidentiality arrangements where required by law.

11. International Transfers

Some technology, hosting, analytics, communications or other service providers used by Sunrise Radio may process information outside the United Kingdom. Where a restricted international transfer of personal information takes place, we will use an appropriate lawful transfer mechanism or safeguard as required by applicable UK data protection law, such as applicable adequacy regulations or approved contractual safeguards.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting, regulatory, contractual or reporting requirements.

The period may vary depending on the type of information involved. When deciding how long to retain information, we consider:

• the purpose for which the information is held;
• the nature and sensitivity of the information;
• whether there is an ongoing relationship with you;
• applicable legal, tax, contractual and regulatory requirements;
• the need to resolve disputes or establish or defend legal claims; and
• whether the information can instead be securely deleted or anonymised.

Listener Club information will generally be retained while you remain subscribed, subject to any information we need to retain after unsubscribing in order to respect your preferences or meet legal obligations.

13. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised or unlawful access, use, disclosure, alteration, loss or destruction.

Measures may include access controls, secure systems, encryption where appropriate, password protection, staff controls, secure communications, backups and appropriate arrangements with service providers.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore also take reasonable care when transmitting personal information electronically.

14. Children & Young People

Some Sunrise Radio competitions, events or activities may be suitable for children or young people. Where we knowingly collect personal information relating to a child, we will take appropriate measures having regard to the child's age, the nature of the activity and applicable legal requirements. Additional terms or parental/guardian consent may be required for particular activities.

15. Automated Decision-Making

Sunrise Radio does not ordinarily make decisions about individuals based solely on automated processing which produce legal or similarly significant effects. If this changes for a particular service, we will provide the information required by applicable data protection law.

16. Your Data Protection Rights

Depending on the circumstances and the lawful basis being used, you may have rights including:

• the right to request access to your personal information;
• the right to request correction of inaccurate or incomplete information;
• the right to request deletion of your information in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain processing;
• the right to data portability where applicable;
• the right to withdraw consent where processing is based on consent; and
• rights relating to certain automated decision-making where applicable.

To exercise any applicable right, contact us at info@sunriseradio.fm . We may need to verify your identity before acting on a request.

17. Complaints

If you have concerns about how Sunrise Radio has handled your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator. Further information is available at ico.org.uk .

18. Third-Party Websites & Social Media

Sunrise Radio websites and communications may contain links or embedded content from social networks, streaming services and other third parties. Your use of those services is governed by the privacy policies and terms of the relevant provider. We encourage you to review those policies before providing personal information to a third party.

19. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

The latest version will be published on this page together with the date it was last updated. Where a material change affects how we use existing personal information, we will take appropriate steps to bring that change to the attention of affected individuals where required.

20. Contact Us

Questions about this Privacy Policy or the way we handle personal information can be sent to:

Sunrise Radio
Sunrise House
140 East Parade
Bradford
BD1 5BP

Telephone: 01274 735043
Email: info@sunriseradio.fm