Broadcasting mainly to the region’s ethnic minority communities, Bradford City Radio Ltd trading as SUNRISE RADIO (YORKSHIRE) was formally launched in December 1989.
SUNRISE RADIO ( YORKSHIRE) broadcasts 24 hours a day, 7 days a week on 103.2 FM, in Bradford, Keighley and Huddersfield via DAB and around the world via www.sunriseradio.fm The unique mix of music, information and news has already won the station a large and loyal following, which is rapidly increasing and is the only effective tool for reaching the Asian Community in West Yorkshire for advertisers and service providers.
The SUNRISE RADIO (YORKSHIRE) studios are based in Bradford city centre and our mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted. Our popular Road Show Crew perform at all of the North’s leading Melas and together with community groups organise wonderful outdoor events such as the annual Masti in the Market in Leeds Open Air Kirkgate market
SUNRISE RADIO (YORKSHIRE) was named Media of the Year 2004 and has been Ethnic Media of the Year in both 2001 and 2002. We reach 74.5% of our TSA according to independent research which equates to 150,000 – 170,000 Asian Listeners each week on the FM licence alone although the potential to reach a bigger audience is realised by the fact that we also broadcast on the internet and on the digital radio (DAB) as well. We are also the only commercial Asian Station in the UK to team up with another station in Pakistan and broadcast to areas such as Jhelum, Mirpur etc.